VISUAL IDENTITY BRANDING PROJECT
Solutionist Branding was missioned to shape a fresh visual identity for Blue Mantle Handmade.
Jennifer Williams is an Australian designer who marries traditional elegance with modern twists to offer refined collections for mature and young audiences. Creating high quality apparel, home wares and, accessories for a discerning Australian market, Blue Mantle Handmade also provides bespoke garment design services through its design studio.
This visual identity seeks to communicate the feminine and ethical spirit of Blue Mantle Handmade. The logo was developed as a representation of female strength and power, most often the best prize is one that is concealed. The brand has been developed by exploring visually the idea of a mothers protection and its close relationship with biblical icons and imagery.
Jennifer Williams is an Australian designer who marries traditional elegance with modern twists to offer refined collections for mature and young audiences. Creating high quality apparel, home wares and, accessories for a discerning Australian market, Blue Mantle Handmade also provides bespoke garment design services through its design studio.
This visual identity seeks to communicate the feminine and ethical spirit of Blue Mantle Handmade. The logo was developed as a representation of female strength and power, most often the best prize is one that is concealed. The brand has been developed by exploring visually the idea of a mothers protection and its close relationship with biblical icons and imagery.
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Business cards with a practical use
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Wrapping paper design
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