Sexy Signage.

Sexy signage will do wonders for your business. Bring new customers, delight existing customers, and even create a sense of pride for you and your community. Did you notice the signage dotted throughout the streets of Maryborough and the Fraser Coast? Did you notice the signage above your local Maryborough pharmacy, the a-frame on the footpath, or the large flying flag that captures your attention when your zooming through Hervey Bay? These are prime examples of signage. But are they sexy?

People say good art is subjective and, I agree. However, graphic design isn’t art, graphic design and branding have a clear purpose for businesses. Good and bad design can exist. Have you ever seen an illegible parking sign or a business card with terrible colour choices? If yes, then you will know there is such a thing as bad design. Good design considers design principles like colour, contrast, and proximity with the purpose behind the design. Signage can be sexy because of the quality of the materials used and the good design on the sign.

Sexy signage can be found by the marriage of good design, quality sign materials and conceptual and strategic thinking. Sexy signage will get your business noticed. In such a competitive environment, brick and mortar businesses need to stand out. How can my business stand out? This is what you might be asking yourself as a business owner. Sexy signage is the magic that captures the audience’s attention and implants a lasting impression deep within their memory. Sexy signage makes up part of your valuable marketing mix in business and, should never be left to a last-minute decision or a DIY creative project. Think of shopping experiences like Ikea, David Jones and even our local Fraser Coast restaurants. From the moment of arrival, the signage tells you where you are and, with sexy signage without you knowing consciously, the sign creates trust and a sense of pride.

Sexy signage is not only something to consider for your own business. As a business owner, you are shaping your community. Through having signage, you contribute to the way our community looks and how people feel when walking through our town. As a business owner, you can introduce new signage and increase community pride for locals and even tourists! Sexy signage increases brand exposure which leads to more customer acquisition and higher conversion rates. Don’t miss out on your sign's potential through poor design. Sexy signage can provide many ROI’s when done right from a designers perspective. Cost-effective marketing mix addition. Once your sign is installed it continues to advertise your sign 24/7 with no more advertising fees. Signs build trust with potential clients. A good entrance sign provides Through signage, graphic design beautifies your streetscapes

I am proud to say that our local Fraser Coast council has unleashed a series of grants which can uplift your business! The grants include shopfront revitalisation and business advisory grants. This is a great opportunity for local business owners, and I am excited about the positive impact this will have on our community.

Contact us to discover how we can support you with your grant process and strategic branding needs.

All the best.
Marta Hackett
Founder
Published 16/05/21