Branding for Mental Health Services
So it’s finally time to start or grow your holistic health and wellness business. If you’re like most of us fempreneaurs, then you’re likely feeling overwhelmed with your branding. I’d love to welcome you in. Have a bit of a chat about the struggles and give you a couple of ways you can find clarity and confidence with your branding. Follow these easy tips to become the obvious choice for your clients in this flourishing industry.
1. Offer less services.
We know this sounds daunting at first, like you are limiting yourself and your clients access to you. But this is truly one of the quickest ways to stand out from your competitors as the go-to expert. The key with this concept is to hone your service so your offer speaks directly to your ideal clients. Creating 3 core services will allow you to focus on one area that will generate revenue fast with minimal marketing efforts possible. When you are specific about your offer, you can easily target the clients you want to work with. This is so beneficial when creating ad campaigns. Don’t know who your ideal client is? Let’s find out.
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2. Who is your ideal client?
You’ve started this business so you can work on your terms and create your ideal lifestyle, so let’s narrow down your clients to find more clarity. Is it only women? Only men? Just children? What do your ideal clients enjoy doing on the weekend? What do they dislike doing? Do they hate therapy sessions in a room - perhaps a walking therapy session in a park would appeal to them more, or group therapy. Again, this can feel like excluding certain groups of people, but trust us. This is how you gain “Expert Status.” Allow your femininity to rise and get creative with a brainstorm session in the park with your note pad, discover how you and your business can stand out. Each element of your brand should provide crucial evidence to your ideal clients that you are the definitely the expert they have been looking for.
COLOUR GUIDE
coming soon
3. Get your colours right.
Colours in the mental health industry are pivotal. As you know, often your clients are suffering from stress, anxiety, depression and more, so it’s your privilege as the provider to present as a calm and welcoming space and provide an understanding atmosphere on your website. If you use depressing colours and imagery, your clients will likely click off your website immediately. Colours like lilac, pastel blue or green are a psychological trigger for your website visitors to feel they can trust your service, embrace harmony and ignite an invigorating fresh mindset when interacting with your brand online. Solutionist Branding has a colour guide for health and wellness brands available to purchase here. Use code 0000 for 30% off for a limited time only.
4. Have a unique website.
If you don’t have a website yet, it is time. Customers will come to learn all about your services here and they will make their judgment of whether or not they will buy from you on your website. Using compelling copy writing, colours, typography, storytelling, providing facts will all help to position you as the expert in your niche.
To get your branding right, we recommend a branding studio which specialises in health and wellness brands like Solutionist Branding.
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To get your branding right, we recommend a branding studio which specialises in health and wellness brands. Contact us here to find out more.
